Windows 8. These two words have split opinion more than anything I can remember over the last couple of months. Some people love the new look while others absolutely hate it but whatever you opinion the figures don’t lie – sales are not as strong as Microsoft would have liked. The sales of Windows Vista over the same period after its launch were higher and the public absolutely hated that!! So what are the factors that are affecting Windows 8 adoption? Lets take a look.
The new interface
This is what has caught most peoples attention. The new UI is completely different to anything which has ever come out of Redmond. Instead of defaulting to the traditional desktop it now defaults to ‘Metro’ instead and a lot of people don’t like this. Also the removal of the start button has changed the way you load programs (personally I don’t mind this) and people don’t like change. Both consumers and businesses are going to have to relearn the way you use Windows and this has put off a lot of people.
The hardware wasn’t there
Personally I think this is one of the major factors affecting Windows 8 adoption. To fully appreciate Windows 8 you need to try it on a touchscreen and to put it blunt the hardware at launch simply wasn’t upto the task and as yet it is still a long way behind. On a laptop with a keyboard and mouse Windows 8 can feel clunky and not intuitive at all. Use it on a touchscreen and the experience increases ten fold.
Windows 7 is having a huge effect on how people and businesses view Windows 8 but not in a good way. People like it and are comfortable using it so why upgrade to a newer and different operating system in which they would have to relearn everyday tasks. Windows 7 could become the new Windows XP and for Microsoft that could be a disaster.
Different versions of Windows 8
Microsoft has aimed Windows 8 as the operating system that can span multiple devices and architectures. In my opinion this was a mistake. Take a look at Apple who have OS X on their Macbooks and iOS on their phones and tablets. This in my mind is the right approach. If you try and cover all bases then people will expect programs to work on all the devices. If they don’t you will receive a backlash (enter stage left Windows RT). Design an operating system for tablets and touchscreen and design another for the ‘traditional’ laptops and PC’s. This way consumers are in no doubt you can’t run the same apps / programs on both and everyone understands from day one. At the moment Microsofts strategy is confusing.
Price of hardware
At the moment the price for Windows 8 tablets are too high. Windows has always been associated with computing for the masses so trying to position yourself as an alternative to Apple and asking for the same price is just wrong. Drop the prices and people will start to buy them.
Have I missed anything? If so please let me know!!
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