ComTech: IT Support Stirling

Microsoft’s big gamble

ComTech: IT Support Stirling

Ever since the iPhone was released back in 2008 people have wondered when Microsoft would port its productivity suite Microsoft Office to it.  For years Microsoft relented, that is until now.

Yesterday I came across an article on the internet stating that Microsoft was releasing a copy of Microsoft Office for the iPhone.  It is not the version of Office that most people know of (ie desktop) but instead you get Office 365, the monthly subscription version.  Basically you will have to fork out money to Microsoft every month to use it but that is they way their pricing structure has gone so no surprises there.

What is surprising is that they have ported the Office suite at all.  What I mean by this is that in the consumer market Microsoft is becoming less relevant everyday as PC sales slump and people switch to tablets and smartphones.  Microsoft entered this market late with their Windows 8 tablets but they haven’t sold well (the price hasn’t helpt).

Traditionally if you wanted Microsoft Office then you had to have a computer running Windows.  With Office 365 now available on an iPhone (when will the iPad or Android version appear I wonder?) they are giving consumers even less of a reason to purchase a machine with Windows on it, whether it be a laptop, phone, tablet or desktop PC which is going to hurt their bottom line and lose them market share in general.

In the business environment it is not so clear cut as although businesses are adopting iPads and iPhones into their infrastructure Windows is still firmly entrenched on laptops and desktops.

So what is the thinking behind all this? I am guessing (and it is only a guess) that Microsoft has decided they can increase revenue with Microsoft Office to such an extent that losing market share in the consumer space is acceptable.  Their big gamble is that if these devices start entering the business environment in large enough numbers then their market share in the business environment could start to suffer.  If this happens then Microsoft could be in real trouble but I guess we will have to wait and see what happens.

So what do you think is this a big gamble for Microsoft or a really good business strategy?

About the Author


Hi I am Chris Wakefield the owner of ComTech IT Support. I provide Windows and Linux based IT Support, laptop repairs and computer repairs to both business and personal clients in and around Stirling.

For a list of what I can offer you why not visit my website where you will find a list of my services, testimonials, blog and much more!!




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