Should Microsoft abandon the consumer market all together?
Now that is a question I have thought a lot about lately. Their mobile phones aren’t exactly flying off the shelf and their tablets are sitting there getting dust (I have tried a Surface RT and was very impressed by the way) and Windows 8 (again I like) isn’t exactly warming the hearts of consumers.
What also hasn’t helpt them is that PC’s in the home are going the way of the dodo and being replaced by tablets and smartphones. They were late to the mobile revolution and so far they haven’t been able to catch up.
To put it blunt Microsoft is in a bit of pickle at the moment with their newest offerings to the consumer market.
Contrast that with the business environment where Microsoft is so entrenched that it would take something monumental to shift them. Their server software is used by millions of companies worldwide along with their biggest asset, Microsoft Office. With the change to their subscription pricing this should fill their coffers even more (consumers on the other hand HATE paying subscriptions for software). There is also Windows Azure which has been picking up subscriptions left right and centre lately.
Now what would happen if they suddenly decided to cut their losses and concentrate solely on the business market?
In the short term they would lose out on new licences of Windows but since the consumer market is shrinking anyway maybe that wouldn’t effect them to much. With consumers no longer a top priority Windows could then be redesigned for business users (unlike Windows 8 at the moment) which would make enterprises very happy and entrench Microsoft further. Their services strategy (eg Azure, Office 365 etc) would also have more resources at their disposal which would mean they could offer better services which in turn leads to happy customers which again leads to full coffers.
This is just my opinion but I would be interested to hear what other people think so should Microsoft abandon the consumer market all together?
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