Third place. Usually people and companies want to be first and not third but in the mobile industry third place, behind both Android and Apple, is what a lot of companies (inc both Blackberry and Microsoft) are aiming for.
At the moment ‘the big two’ have almost all of the market share between them (about 91% at present) but a lot of the carriers would like a viable third option so they are less reliant on selling Android and Apple Devices. But what about consumers, do they really care? I would hazard a guess and say no and I shall explain why.
Most businesses use Microsoft Office in the workplace because they are used to it and more importantly they need Outlook. If you suggested to them they could switch to a new piece of software that did exactly the same as Office they would probably say no. They would be so used to using Office on a daily basis that the thought of learning something else would not be very appealing. It is the same with mobile phones. If you have gone out and purchased an Android phone, and all the apps you require, you are not going to want to switch over to Windows Phone, Apple or Blackberry and basically start from scratch again (even if the same apps are available). Humans are creatures of habit and once we get set in our ways it takes a lot for us to change.
This then is the biggest problem facing anyone who wants to be the ‘third mobile operating system’. There are some good options (Firefox OS, Ubuntu Touch, Windows Phone and Blackberry to name a few) but unless they capture the publics imagination, and secure the backing of the carriers, they are going to fail.
This is just my take on ‘the third OS question’ but you might have a different view and if so please let me know!!
About the Author
Hi I am Chris Wakefield the owner of ComTech IT Support. I provide Windows and Linux based IT Support, laptop repairs and computer repairs to both business and personal clients throughout Stirling, Falkirk and Clackmannanshire.
For a list of what I can offer you why not visit my website www.comtech247.net where you will find a list of my services, testimonials, blog and much more!!