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No BB10 on Blackberry Playbook – why this is a good decision and also a bad one


I love my Blackberry Playbook as most people know. It has almost everything I need in a tablet and complements my other devices rather nicely.  The only thing I would like is for it to be upgraded to Blackberry 10. Well that is now not going to happen.

Last week Blackberry announced that the Playbook was not going to get an update to Blackberry 10. I am disappointed by this but I can fully understand why.  On a purely technical level if the Playbook can’t run the software to a level which the customer would be happy with then don’t update it.  The software that the Playbook already has is plenty good enough for what most people need.

On the other hand Blackberry has effectively killed the Playbook off.  For months they promised customers that Blackberry 10 was coming and even continued to sell the remaining tablets which a lot of people bought on the premise of getting the new software.  To then turn around and tell those same customers “sorry you aren’t getting it” leaves a very bad taste.  This is not how you do customer service.

What is also a bigger problem is that Blackberry don’t intend to build a new tablet around Blackberry 10. In an age where every major manufacturer is making a tablet of some sort for Blackberry to say we aren’t bothering is a mistake.  I am seeing more and more iPads and Android tablets entering the business environment and what people want is a tablet which plays nicely with their smartphone.  If Blackberry don’t make a tablet then people are going to switch to either Android or iOS to get this compatibility and by default they will lose market share.  Blackberry 10 on a tablet would be fantastic but I wouldn’t hold my breath on seeing one anytime soon.

On a purely personal note my Blackberry Bold 9780 and my Playbook get along just fine. My calendar syncs between the two, so do my emails and Blackberry Bridge is fantastic. But my phone contract is up in November and by then my Playbook will be over 3 years old. With no updated tablet on the horizon I am tempted to switch to Android purely on the basis of that compatibility of software across all my devices.  I love my Playbook but it might be goodbye Blackberry and a lot of people might soon be doing the same thing.

About the Author

P1020114

Hi I am Chris Wakefield the owner of ComTech IT Support. I provide Windows and Linux based IT Support, laptop repairs and computer repairs to both business and personal clients in Stirling, Falkirk and Clackmannanshire.

For a list of what I can offer you why not visit my website www.comtech247.net where you will find a list of my services, testimonials, blog and much more!!

 

 

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