ComTech: IT Support Stirling

What happens if Windows 10 fails?

I have been looking at the reviews of Windows 10 (preview) over the last couple of weeks and I must admit to being intrigued by Microsoft’s newest operating system.  If they can pull off the trick of having a different interface for different form factors whilst still keeping the functionality they could be onto a winner.  I can’t help but think though what happens if consumers and businesses alike do not take to Windows 10 the same as they didn’t to Windows 8?  So what might happen?

1. Windows 7 gets a stay of execution the same way XP did.  Windows 7 end of support is 2020 but if Windows 10 doesn’t catch on expect to see this extended.  I would also expect Windows 7 PC’s to remain on the market alongside the newer operating system as Microsoft would not want to risk losing market share.

2. PC makers might decide to stop making PC’s and move into different markets (eg tablets).  If consumers and businesses are not buying PC’s (and laptops) with Windows 10 why would manufacturers still make them? If they did decide to continue making them they might try alternate operating systems like Chrome OS in the same way some manufacturers are already doing.  This could seriously hurt Microsoft.

3. Windows Phone could fail to gain market share if Windows 10 fails.  If people don’t like it on PC’s, and laptops, then there could also be a perception they wouldn’t want it on the phone and turn to either Android or iOS instead.

4. People start turning to Macs? I can’t really see this happening as Macs tend to be at the higher end of the market while Windows covers the middle and middle sections.  If someone is looking for a cheap laptop they are not going to spend the extra on a Mac but rather they would buy a Windows laptop whichever operating system it is running.

5. Nothing changes. If Windows 10 fails so what? There will still be laptops and PC’s available, as long as manufacturers decide to make them, as for most people there is no real alternative to Windows (in their eyes).  They may not like the new operating system but there would be no choice but to purchase a system with it already installed.

Realistically I can’t see Windows 10 failing.  Microsoft knows that it has to get this right from the off after the failure of Windows 8.  If it doesn’t? Long live Windows 7!!

About the Author


Hi I’m Chris Wakefield the owner of ComTech IT Support. I provide Cisco, Windows, OS X and Linux based IT Support to small businesses throughout Scotland.

Follow @Comtech247 on Twitter



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