Windows RT is the OS that no one seems to love. The problem it has is that it is not “real” Windows. Well sorry to disappoint you all but it was never meant to be “full” windows in the same way iOS was never meant to be OSX.
The most popular complaint by people who have actually bought one is “it doesn’t run my Windows software”. This is primarily down to Microsoft’s marketing people who failed to convey to customers that Windows RT is in fact not Windows (in the traditional sense). In fact they should never had called it Windows in the first place to differentiate it from the traditional Windows software. Either way Microsoft made a balls up in the name.
Naming aside though Windows RT (especially 8.1 on the Surface 2) is a lovely OS to use. A client bought a Surface 2 just before christmas and they love it. I got to set up Office 365 and Skydrive on it and was very impressed by the hardware and the OS itself (Windows 8 does work with touchscreens). The inclusion of Office is a real bonus for actually getting work done especially when Office is still the defacto standard in a business environment.
This is the market Microsoft should be aiming the Surface 2 squarely at. The Surface 2 can print, includes a full Office suite and has the battery to last all day. Yes the lack of Apps in the Windows Store is a real limitation but how many businesses really use apps? The other bonus is that while not being “real” Windows Windows RT feels familiar even though it differs from Windows 8. If you can already use Windows 8.1 on a laptop or PC there is very little you wont be able to do on a Surface 2.
If you use the Surface 2 for what it was designed for (ie work) you wont be disappointed. Try and use it for playing around on or comparing it to an iPad then you will.
If you want (or need) the full Windows experience on a tablet then stump up the cash and go for a Surface Pro 2. If you just want to get some work done using a tablet go for the Surface 2 instead and pocket the change.
About the Author
Hi I’m Chris Wakefield the owner of ComTech IT Support. I provide Windows and Linux based IT Support, laptop repairs and computer repairs to both business and personal clients in Stirling and Falkirk.
Follow @Comtech247 on Twitter
Last week Steve Ballmer the CEO of Microsoft, the man everyone seams to loathe, told the world he will be stepping down within 12 months. This is the man who oversaw the catastrophe that was Windows Vista, brought us Windows 7 and the yet to be proven Windows 8 while at the same time also increased Microsoft’s profits. Whatever you think of Ballmer he did line the pockets of his shareholders.
The question though is what happens now? As good as Microsoft’s profits are they are a company who desperately needs leadership. Are they now a hardware, software or services company as at the moment even Microsoft doesn’t seam to know.
Microsoft built up its empire based solely on the Windows software and for years this worked for them.
Times however are changing. Consumers are buying less PC’s and laptops and turning instead to tablets and smartphones. Microsoft was late to the mobile party and at the moment doesn’t seam to have a coherent mobile strategy. Instead of trying to put Windows 8 on everything they should position Windows RT as THE mobile platform. Coupled with a strong Windows store they could start to make inroads in the same way that Apple has done with iOS and the App store. Windows RT was never meant to run traditional windows applications but the marketing people at Microsoft failed to convey this to consumers. Windows 8 should be a desktop OS for PC’s and laptops. Forget trying to get everyone onto tablets that run a full version of Windows and instead concentrate on your core market. Leave tablets to Windows RT as no one asked for tablets or touchscreen laptops with Windows 8 on them.
The market is also turning towards cloud based services and it is here that Microsoft has a strong basis with its Windows Azure and Hyper V platforms. If they keep developing these then they could start to take market share away from the likes of VMWare and AWS.
Then you have Windows Phone 8. While slowly starting to gain market share it should be more closely developed alongside Windows RT (the same as Apple does with iOS). It couldn’t hurt to sign up more manufacturers either.
All of the above are issues that the incoming CEO needs to sort and quickly to keep Microsoft relevant in todays tech world while also keeping profits coming in. Personally I would n’t want that job. Would you?
About the Author
Hi I’m Chris Wakefield the owner of ComTech IT Support. I provide Windows and Linux based IT Support, laptop repairs and computer repairs to both business and personal clients in Stirling, Falkirk and Clackmannanshire.
Follow @Comtech247 on Twitter
Windows RT is dead, maybe not literally but not far off it. It was Microsoft’s attempt to take on iOS and Android on consumer tablets and to say it didn’t catch on is an understatement (I did try it once and thought it was pretty good). It was designed to run apps from the Windows Store in the same way that Android and IOS devices do and for some reason consmuers just didn’t get it (bad marketing perhaps?). They also called it Windows which was a bad idea as Windows is synonymous with PC’s and people expected to run their full Windows applications on it. When they couldn’t Microsoft got a huge backlash but Windows RT was never designed with that in mind. With Windows RT now going the way of the dodo what next for Microsoft?
At the moment Microsoft doesn’t have a viable option in the consumer tablet market (7 and 10 inch tablets) and this could hurt them in the long run. The full version of Windows 8 is not a viable option as it is designed to run on hardware much more powerful than a 7 inch tablet. They could go down the route of adapting Windows Phone 8 to run on a tablet which would be a much better option. Using Windows Phone 8 would also give them the advantage of no misunderstanding with the consumer on what software could be run on the tablet.
But the bigger problem for Microsoft could be the connection between the PC and Windows. PC sales are plummeting and with it Microsoft’s profits will also start to fall. The PC will not disappear altogether as businesses will still be using them, however in the consumer market they are getting replaced by tablets and smartphones. If they want to stay relevant in the consumer market they need to come up with a solution for the post PC era and quickly. At the moment think tablets and you think of iPads and Android. Windows is not even on the radar.
Do you agree or disagree? Let me know!!
About the Author
Hi I am Chris Wakefield the owner of ComTech IT Support. I provide Windows and Linux based IT Support, laptop repairs and computer repairs to both business and personal clients in Stirling, Falkirk and Clackmannanshire.
For a list of what I can offer you why not visit my website www.comtech247.net where you will find a list of my services, testimonials, blog and much more!!